It would have been great to see better evidence at the press conference in CA today. In spite of (or perhaps on account of) this, the media was having a field day; one individual toward the end of the conference literally shouting from the back of the room “is this a hoax?”
Assuming the whole thing is bogus, one is left to wonder if the media
by 
This is the funniest press report I’ve seen yet. It’s by Steve Rubenstein of the San Francisco Chronicle.
http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2008/08/15/BAFN12C0SB.DTL
I love this quote about the photograph of the creature’s mouth:
The fuzziest one – the one that looked like a banana inside a tortilla – depicted what Whitton said was Bigfoot’s jaw. That photograph was airtight proof of the existence of something that looked like a banana inside a tortilla.